Mobile Billboard Trucks, Trailers, Scooters and PediCabs
Portable Digital Billboards Rental for Golf Tournaments and Events
L.E.D. Billboards and Electronic Signage Rental
LCD and Plasma Screens, JumboTrons and Live Feeds
Field Marketing Teams and Promotional Distribution
Large Format Printing and Graphic Design
Content Management for Digital Out-Of-Home Networks
Custom Mobile Billboard Design and Manufacturing
Indoor Advertising Displays and Business Card Dispensers
Guerrilla Marketing, Street Teams and Wearable Advertising
Here Are the Facts
Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-a-vis forward looking competitors (How Advertising in Recession Periods Affect Sales, ABM)
If a company fails to maintain it's "Share of Mind" during an economic downturn, current and future sales are jeopardized. Maintaining "Share of Mind" costs much less than rebuilding it later on. (Ibid)
If during an economic downturn you maintain a strong advertising presence while your competitor cuts his budget, you will automatically increase your "Share of Mind". (San Diego Executive Magazine)
Advertising through both boom and down times sustains the necessary brand recognition. (Making a Recession Work for You, ABM)
Maintaining a company's advertising during an economic downturn will give the image of corporate stability within a chaotic business environment, and give the advertiser the chance to dominate the advertising media. (Ibid)
Economic downturns reward the aggressive advertiser and penalize the timid one. (The Strategic Planning Institute)
During an economic downturn, a strong advertising / marketing effort enables a firm to solidify its customer base, take business away from less aggressive competitors, and position itself for future growth during the recovery. (Coopers & Lybrand)
When times are good, you should advertise, when times are bad, you must advertise. (Making a Recession Work for You, ABM)
Advertising in an economic downturn should be regarded not as a drain on profits, but as a contributor to profits. (Harvard Business Review)
85% of your customers live within 5 miles of your business!
L.E.D. signs increase sales by up to 150%.
Digital Mobile Billboards are Affordable, Portable and Highly Effective for events. Our nationwide rental partners can execute single day campaign and long-term campaigns worldwide.
Proven Results...Backed by Research
The Transportation Advertising Council of America (TACA), a specialty group of the Outdoor Advertising Association of America, confirmed mobile media's effectiveness in a recent study.
According to Outdoor Advertising Magazine*, TACA's market research indicated that:
Messages on outdoor mobile billboards have a 97% recall rate.
Ninety-six percent of respondents said mobile is more effective than traditional outdoor advertising.
Findings by the American Trucking Association and 3M* in their research on mobile advertising include:
Ninety-one percent of the target audience noticed text and graphics on truck advertising.
Thirty-five percent of respondents looked closely at the trucks.
Twenty-nine percent of those surveyed said they would buy products advertised on trucks.
The Association of Mobile Advertising recently conducted research on the effectiveness of mobile advertising. It created a three-truck advertising campaign for Boomerang dog food, a fictitious brand used only for the study. Results included:
Boomerang's awareness increased from zero to 32%.
Seventy-four percent of those aware of the advertisements correctly associated Boomerang with the mobile advertising.
Awareness of the mobile advertising tended to be higher among males.
Respondents between 18 and 34 years had the highest awareness.